
1
EMPATHIZE
– Personas
– People problems
– Be objective
– Put yourself in their shoes

2
DEFINE
– 5Ws Exercise
– Challenges
– Goals
– Minimum viable product (MVP)

3
IDEATE
– Ideation
– Include everyone
– Make everyone a winner
– Have fun

4
PROTOTYPE
– Iterate fast
– 1/Functional
– 2/ Representational

5
DEFINE
– Diverse testers
– Reveal unknown
– Learn and reevaluate