The main purpose of Holistal is to transform healthcare from reactive to
proactive. Holistal provides you with the right tools (workshops & application)
to improve health in your workplace.
Researcher & Strategist
Gather DATA/ Insights
Create a user-centred design and friendly tone of voice for the
brand. Boost competitiveness – customers are less likely to choose other
competitors company if Holistal product meets their needs more effectively.
The main target group for Holista were; HR Managers, Wellness
Managers, Health Strategists. During interviews, I discovered something very
important. In fact, the Holistal had two target groups; Employers and employees.
Both groups were dependent on each other. Employers decided if their company
gonna use Holistal service, but employees were actually people who gonna use
preventive health care. In order to create a great brand identity, we focused on
needs both of them.
Large format print